Welcome to my portfolio! I’m a passionate graphic designer specializing in creating distinctive brand identities that resonate and inspire. With a keen eye for detail and a commitment to innovation, I transform ideas into visually compelling narratives that set businesses apart. Explore my work and discover how we can bring your brand vision to life!
One of my earliest and most meaningful branding projects was the work I did for Taproot Ferments; a Jun Kombucha company owned by a good friend who trusted my design skills. I developed an earthy, vibrant brand identity centred around a hand-drawn sunflower graphic, representing the company’s nurturing spirit, use of high-quality local ingredients, and goal of cultivating community connections. This project was deeply rewarding as both a creative opportunity and a chance to support a friend’s entrepreneurial vision, kickstarting my journey as a branding designer.
For Hutchins Building Solutions, I crafted a striking monochromatic brand identity using clean, bold typography and simple imagery. The minimalist black-and-white aesthetic creates a unique yet straight- forward look aligned with the client’s desire for a distinctive but uncomplicated brand presence. This monochromatic project showcases my ability to develop an impactful visual brand tailored precisely to the client’s needs.
For the personalized thrifting service, I crafted a fun, eclectic brand identity that captures their curated thrift bundle offerings. Playful typography and a vibrant colour palette reflect the unique, stylish experience they provide by hand-selecting secondhand pieces matched to each client’s individual tastes. Whimsical illustrated elements add a touch of quirky personality that resonates with their sustainable, vintage-inspired aesthetic.
Employing a minimalist monochromatic approach akin to my work for Hutchins Building Solutions, I developed a modern brand identity for Domain Exteriors. Bold typography and geometric shapes create a clean, structured aesthetic that conveys professionalism and expertise.
For the indigenous woman-owned line of natural medicine blends, I took a highly collaborative approach to develop an authentic brand identity. Through a close partnership with the owner, I incorporated meaningful cultural elements and traditional botanical knowledge into the branding. The warm, earthy colour palette and botanical illustrations evoke the company’s deep roots and connection to nature.